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Graphic Designer Rate Calculator

Preset for a mid-career designer: $75K income goal, 55% billable.

A graphic designer's rate has to cover more than the work clients see — admin, marketing, equipment, insurance, and the unpaid hours between gigs. This calculator starts from typical numbers for a working graphic designer (a $75K income goal and 55% billable time) and produces your minimum hourly and day rate. Adjust every field to your real numbers; the defaults are a starting point, not a verdict.

How it works

1. Income goal starts at $75,000 — set it to what a salaried role would pay you.
2. Billable share starts at 55% — typical for graphic designers once admin and client-hunting are counted.
3. Add your real annual business expenses (gear, software, insurance, studio).
4. Read your minimum hourly and day rates. Quote projects above this floor.

Common questions

What do graphic designers typically charge?

Published surveys show enormous ranges because they mix beginners with specialists. What matters is your floor: with the defaults here, a graphic designer needs roughly $80/hour just to match the salaried equivalent — before any premium for experience or specialization.

Hourly, day rate, or per project?

Use the hourly floor internally, quote fixed project prices to clients. Project pricing rewards efficiency; the floor keeps you from bidding below your own salary.

When should I raise my rates?

When more than about 80% of proposals get accepted without negotiation, you are underpriced. Raise 10–15% for new clients first; existing clients at renewal.

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