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The calendar caps your 1:1 income. It does not cap your roster.
Thirty sessions a month at $75 is a $2,250 ceiling and a full calendar. Twenty-five online clients at $200 a month is $5,000 on roughly 18 hours of check-ins — $277 per effective hour from the same coaching skill. This calculator puts both models side by side with your real prices and real check-in time.
Trainers use it to escape the calendar: 25 online clients at $200 is $5,000/mo on 18 hours — $277/hr versus the $75/hr ceiling that 30 sessions a month cannot break.
The market bands are well established: $99–$150/month buys template programming with light check-ins, $200–$300 buys custom programming with weekly video or message review, and $400+ buys high-touch coaching with nutrition, calls, and daily access. Price against your check-in time, not your ego: the effective-hourly output here is the honest test — if a $150 tier with 20-minute weekly check-ins drops you below your 1:1 rate, either the price rises or the touch shrinks. New coaches should start at $150–$200 and raise prices every 10 clients; churn data says clients who pay $200+ stay longer than discount clients anyway.
The binding constraint is check-in minutes, and the math is on the screen: at 10 minutes per client per week, 25 clients costs about 18 hours a month — a part-time load. At a sloppier 20 minutes, 25 clients eats 36 hours, and the model starts looking like a job. Well-systemized coaches with templates, video libraries, and asynchronous Loom-style reviews hold 40–60 clients; beyond that, quality slips or you hire an assistant coach, at which point the calculator becomes a staffing decision. The number to watch is hours per month versus the revenue — when the effective hourly falls toward your 1:1 rate, the roster is full.
Yes — the hybrid is the standard transition, and the calculator shows why: 1:1 pays the bills at a known rate while the online roster compounds. The typical path is keeping 15–20 in-person sessions (the best clients, the ones who refer) while converting time-freed capacity into online check-ins. The mistake pattern is going all-online before the roster hits 15–20 clients, which trades a $75/hour certainty for a $2,000/month hope. Use the two revenue outputs as the trigger: when online revenue reliably covers your floor expenses for three straight months, the 1:1 schedule can shrink. Keep a few in-person slots permanently — they are your marketing, your testimonials, and your skill maintenance.