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Price the dish from the plate up.
Menu price = plate cost ÷ target food cost percentage. This calculator does that division honestly — including the little ingredients most people forget — then shows the margin each cover contributes, at both the exact target price and a rounded psychological price point, so you can see what the dish earns per month.
Chefs use it when supplier prices move and before any menu reprint: plate cost ÷ target food cost is the price floor, and the per-cover margin shows which dishes actually pay the rent. Caterers use it to quote per-head menus without guessing.
Divide the plate cost by your target food cost percentage. A $4.20 plate at a 30% target prices at $14.00. Never price by multiplying competitors' prices or gut feel — your cost structure is yours alone.
Oil, butter, breading, spices, garnishes, sauce components, and the freebies — bread, chips, butter pats. These commonly add $0.50–$1.50 to a plate. Also fryer oil turnover and 5–10% cooking loss on proteins that shrink.
No — mix matters. High-margin pasta dishes can run 20% to subsidize a 40% steak that sells the table. Manage the blended food cost across the menu, not each plate in isolation, and use this calculator on your ten best sellers first.